GOVERNMENT DEGREE COLLEGE, JAMMALAMADUGU

(Reaccredited by NAAC With ' B ' Grade)

(Affiliated to Yogi Vemana University, Kadapa)

Ramireddy Palli Road, Y.S.R Kadapa District, Andhra Pradesh 516 434



DEPARTMENT OF Commerce Publications, Patents & Awards

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The Influence of Online Product Reviews on Consumer Decisionmaking:
A Meta-analysis of Empirical Studies
LINK : https://www.airo.co.in/view-publication/1889
PRESENTATIONS  
1 The influence of online product Reviews on Consumer Decision - making: A Meta - analysis of Empirical Studies
2 Assessing the Effectiveness of Digital Advertising on Consumer Purchase Intentions: A Cross- Industry Analysis

 

 

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